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RICH RIEGEL
THE MID-COUNTY MEMO
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| Larry Muck of Troutdale, People’s Choice and Best Full-Size Truck winner, poses with truck and trophies at the Parkrose Festival and Cruise-In held on Sandy Boulevard last month. |
| MEMO PHOTO: RICH RIEGEL |
In a change of venue for the Cruise-In, the Parkrose Festival and Cruise-In was held between Northeast 105th and 112th avenues directly on Sandy Boulevard.
Although this will be the last year Lee, a 10-year PBA board member, past president and current treasurer, will direct the Cruise-In, she’s proud of the business association’s double event.
“I had a vision to bring the focus to the Parkrose community,” she said, “and that was the reason behind this first Parkrose Festival. We could also use the Cruise-In to further that cause.” Lee said that it was her goal to involve Parkrose merchants and neighbors to bring a greater focus to the area.
As for leaving as the event’s director, she said, “It’s time for me to step aside and let somebody else take it to the next level.” Plans are already underway to choose new leadership for the event.
And although the final tally has yet to be determined, Lee said that this year’s event brought in approximately the same number as past events.
The Parkrose Festival and Cruise-In made a new connection with the local merchants. In addition, a new relationship was christened with the grand opening of the new Portland Police Bureau contact office at Northeast 110th Avenue and Sandy Boulevard.
Feedback from those attending the event was that Sandy Boulevard looked fantastic with the classic and vintage cars lining the street. Having the Parkrose Farmers’ Market move temporarily into the midst of the events created an impact, and the market’s partnership at the festival was a draw for the community and for the festival.
The Cruise-In featured at least 100 classic and vintage vehicles, with sponsored trophies for the best entrants.
The event raises funds to provide scholarships for Parkrose High School seniors. It also provides funds for enhancement projects in the Parkrose business district to help make the area a more desirable place to visit and shop.
The Parkrose Festival and Cruise-In replaces the annual PBA Cruise-In, no longer a Portland Rose Festival event due to its later date.
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