Search Engine Marketing expert to speak at OCCA meeting
Internet marketing consultant Scott Hendison will present information about search engine optimization at the next Oregon Computer Consultants Association meeting.
In addition to SEO101 information, hosting and technical requirements will also be addressed, as well as “web site visitor behavior” what every computer consultant needs to know.
What are the basics of Search Engine Optimization?
In the first part of the presentation, Hendison covers his own “Top Ten” of search engines, explaining what every site must have to have a fighting chance in the search engines.
In additon, Hendison will answer these questions:
What do you do after the basics are already in place?
What should a site owner or web designer do?
What can anyone do besides sit back and wait?
Are you a computer consultant or network administrator who keeps getting asked about client websites, back ends, installing content management systems, blogs, and everything else? What should you recommend?
How can you be sure you’re in the proper hosting environment for your client needs?
Lastly, what should a website really look like? You may think it looks great, but is it turning visitors into clients? Are you turning people away the moment they arrive? Improving conversion rates on websites is often quite simple. Hendison will summarize basic eye tracking studies and look at general visitor behavior as it relates to page layout.
If you are an IT service provider, a web designer, a computer consultant, or even just interested in the basic search engine marketing, this presentation is for you.
Hendison is the CEO of east Portland’s Search Commander and is a former Menlo Park computer store owner who built his local on-site service business through Pay Per click and organic search engine optimization.
In 2003, Hendison began specializing in search marketing in 2003, and today serves clients in 5 countries, who find him on the front page of most search engines when searching with: “Internet consultant” and related phrases.
Tuesday, January 30, 2007
7:00-8:30pm (no-host dinner at 6:00)
Rheinlander German Restaurant
5035 NE Sandy Blvd. 503-522-9244
Scott Hendison is a Mid-county Memo advertiser and a computer consultant to the paper. We highly recommend Mr. Hendison for all your computer needs.
